As time goes by accessibility to mobile devices is becoming a norm in our society and regardless of the mobile device one wishes to use the one thing these devices have in common is the capacity to send and receive text messages . As more and more businesses in Kenya are becoming acquainted with this knowledge it is safe to say that SMS as a tool for business is taking center stage.
This poses the question , how can your business start using bulk SMS to stay ahead of the growing competition?
How to get started with bulk SMS in Kenya.
1.Building a list
Building a list is a guaranteed way of growing an audience for your intended SMS. Similarly to emails your business should start by getting consent from your prospects by providing them with a means to opt in to SMS either through your website or texting them with the option to "join" . In addition to this it is best practice to ensure you have the best contact who are actually interested in your messages by introducing a double opt in option.
2.Find a suitable SMS service provider
Finding a suitable SMS provider is an essential part of the process .There are a plethora of service providers in Kenya however Brrng is integrated with Africa is talking which is a SMS service provider and we allow you to create and send bulk SMS all within our platform .
3.Get a short code
A short code is a 5-6 digit code used for sending marketing , lead generation and promotional messages on mobile. These short codes can be acquired from the SMS service provider chosen such as Africa is Talking.
After a business has a service provider set in place the next thing is to take a close look at the list they had pre-built and determine what messages they need to create for each individual according to the intended goal. Each message that is sent out should be meaningful and have value so as to ensure that the subscribers are hooked.
5.Send out Messages
The business will need to ensure that all the parameters are in check . This means ensuring that the short code is the sender , the subscriber is the recipient and the content parameters are filled out with the intended message . After all this data is in check the only thing left to do is to hit send and watch how your messages perform.
Companies that offer bulk SMS services
1. Oramobile is one of Kenya's most interactive bulk SMS providers. It caters to small businesses and startups with its affordable and free pricing systems.
2.Airtouch connections is a bulk SMS service provider that caters to large audiences in short period of times.
3.Movetech group provides their customers with a free API for SMS while also providing people a chance to be merchants.
4.Celcom Africa Is a particularly popular bulk SMS provider due to the fact that it is guaranteed to offer some of the most affordable prices for the service.
5.Africa's talking is on of the best bulk SMS providers because it enables a user to communicate with their customers effectively in addition they provide premium SMS and two way SMS.
If you are looking for a bulk SMS provider Brrng has integrated Africa's talking bulk SMS API into its system so you don't need to look any further. Sign up to Brrng today and communicate with your customers effectively.