What is a pop up form? A broad understanding to pop ups

Pop ups are forms structured to appear on top of a web page when clicked on a website. Companies use some to showcase CTAs on their sites, while others are meant to collect visitors' information for email marketing campaigns.

Pop ups can be discounted codes, coupons, or surveys countdown, among many other forms they may appear. Let's look at what most users want to know about pop up forms.

  • How do pop up forms work?
  • Importance of pop up forms
  • Pros of using pop up forms
  • Cons of using pop-ups
  • Simple rules to consider while creating pop up forms.
  • Types of pop up forms
  • Conclusion

How do pop up forms work?

Many entrepreneurs are always curious to know how pop ups affect their businesses and how they work. We have seen many companies and stores going for this option, since it's one closest thing a company will get to having a conversation with customers. Sometimes, people look for companies that have offers and will automatically key in their data to their websites to get updates on new stocks.

To engage your customers through pop ups, ensure they are short and straight to the point as possible. Try being relevant because no visitor is interested in long forms not implemented with informative facts.

Importance of pop up forms

Most companies use email pop ups for marketing campaign purposes. As a brand, you have many benefits and we are about to discuss their importance to you.

  • Interactions

Companies use pop ups to improve their product services and sales by allowing customers to see what is on display. A visitor can locate exciting items through the website and communicate with the owner by asking questions. 

  • Growth

Want to see your business boom through the internet? Try out this emerging trend of pop ups and see yourself gaining new customers through email list marketing. You can offer users to sign up for engagements and increase sales. If they like what you are giving them, your website will likely gain.

  • Reduces bounce rate

Pop up forms help reduce the possibility of visitors viewing your website once and never coming back again. It can detect how long a user is on your page and a pop up will be directed to them before they leave. If they show up at the beginning of a visitor's browsing, they will lose interest compared to when they appear towards the end of their browsing.

  • Service promotion

Pop ups help with advertising discounted products and e-books for online buyers. This way, a company can earn more subscribers and at the same time, sell products to those interested.

 Pros of using pop up forms 

There are many advantages and disadvantages that come with pop ups. Let's dive in and look at the pros as our first option.

  • Pop ups assist companies in showcasing their products for selling through the call-on-to-action steps. Users may be attracted and want to purchase through calls to action(CTA) such as "Buy Now."
  •  Users can locate your business and provide feedback and reviews to improve your website. If they like your products, they will likely want to pay for them and order more.
  • They encourage more clicks on your webpage and also help create a connection with people all over the world interested in such products you are offering.
  • Pop ups assist a company in building its email listings through email marketing. The form will collect clients' details with their permission for one-on-one interaction.

Cons of using pop-ups

We have many disadvantages that you will experience while using pop ups;

  • Users must take action on either turning down what the form requests or accepting them to continue browsing.
  • Pop ups tend to lower bounce rate and this happens when a user is disinterested in a site, which could lead to a low turnout on your page.
  • Some of them are not always mobile friendly.

Simple rules to consider while creating pop up forms.

This unique feature on your site aims to ensure engagements and sales are made between customers and businesses. Sometimes we make mistakes while creating pop-ups and this is how;

  • Some pop ups may be irrelevant to the page as they do not relate to what the company is offering. Users are always specific about what they want. If they notice these mistakes, they will not take your brand seriously.
  • Some pop ups may appear at the wrong time when a user is browsing through a page which will give a wrong impression of them. It would be best if you always timed your pop up to appear when a user is almost done with their scrolling. The forms might send them away if they appear at the beginning of their exploration.
  • When it comes to pop ups, keep them as short as possible, some may be too long to engage users. If they are short, at least, it will take them a short time to understand what's needed of them.

Types of pop up forms

There are so many types of pop ups that businesses use. Before creating one, you can always check out different styles that will perform well with your business. In an e-commerce setting, companies will always advertise their products for various reasons. It can be that your store needs to receive more buyers, or they are promoting a certain section of their brand. Let's look at some of the pop up forms you may come across while creating one for your website.

  • Social proof pop ups.

A new user can have a trustworthy relationship with your business through testimonials from users and buyers on your site. The people going through your page can leave reviews and comments on products and through that, you may earn new customers.

  • Time-based pop ups

These pop ups show at least at a given time based on how long a user has been on a website. They can detect the time the visitor takes and know they are interested in your products based on how long they stay on a site.

  • Conversation pop up

Are you looking for a pop up that will have you chatting with your customers? Why not try out the conversation pops? With these fantastic forms, you will be allowed to give your customers a platform they can communicate with you through, which can be on SMS, WhatsApp, or email.


Pop up forms are an essential factor to consider for your business website. Always ensure to use the right type that won't be questionable and a nuisance to visitors on your page. To improve users' experience, select pop-ups that relate well to your offering.

You can sign up for many applications and create pop ups for your website, such as pop smart. Try them out today for a better engagement system on your website!

NOTE: here's a short YouTube video you can watch on pop up forms.

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Bellah Mukisa
November 25, 2022

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