Business

How Entrepreneurs in Kenya can avoid burnout

Burn out is a state of physical, mental or physical exhaustion caused by prolonged and excessive stress.

We currently live in a society that praises hustle culture and as much as it is great and the rewards are meritorious, it does come with the risk of burn out in the long run.

In this article lets dive into what burn out as a Kenyan entrepreneur and how you can avoid it as you work on scaling your business .

What is burn out ?

Burn out is a state of physical, mental or physical exhaustion caused by prolonged and excessive stress. As a result an individual begins to loose motivation and interest in the thing they were passionate about , in this case the venture they are working to build .

Evidently this is not the goal, so how does one curb this problem ?

3 ways to avoid burn out

1.Delegate more

You do not need to do it all on your own and  finding people to help you goes a  long way in getting you one step closer to achieving your goal. Get clear on what you want and make sure to document as much as possible and find someone who can deliver on what you need help in. This means hiring a full time employee or hiring a freelancer to work on the vision you have in mind.

2.Create Standard Operating Procedures (SOPs)

Standard Operating Procedures is the systematic process of documenting tasks that any individual of your choice can complete. As you delegate your tasks to employees ,you don't also want to spend an enormous amount of time teaching them what to do. This documentation will help you as your business grows to keep your employees up to speed.

3.Automate more

Automation is life changing as you and your team grow because it reduces the amount of time to get a task done and it enhances efficiency. The best thing is to sit down with your team and define your goals and in which area of the business. Next thing is to find tools  such as Brrng that will help make those processes easier for you.

The best thing for an entrepreneur to do is to shift their mindset from “ I need to work harder “ to “I need to work smarter. “ Working smarter includes getting organized and automating more. This is a sure way to reduce burnout while still scaling your business.

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Nancy Njeri
October 18, 2022

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