USSD

Platforms that offer USSD codes in Kenya

There are a wide of range of platforms that provide USSD codes in Kenya

A USSD code is an alphanumeric numbers, of up to 12 digits long, that can operate on all networks and is used for mobile-based services between a customer and a business.

Let's go in deep on the USSD codes in this article as follows;

  • 6 Platforms that offer USSD codes
  • Uses of USSD codes on businesses
  • How to get started with USSD code services
  • Conclusion

The term 'USSD' describes any interactive service that operates when the user sends a command via a mobile phone keypad. A typical example is when you dial *121# on your phone to access your bank account balance. 

All this requires is for the user to enter their SIM card PIN and press the send button on their handset. This activates an SMS-based communication channel between their device and the mobile network operator's gateway server, retrieving information from its database to answer them in real time.

6 Platforms that offer USSD codes

There are a wide range of platforms that provide USSD codes in Kenya, such as ;

1. Brrng offers a wide range of services, and USSD is one of them. Brrng is integrated with the Africas talking API for USSD so that one can build a USSD menu for the business needs on the platform.

2. Mateja io provides a USSD builder by allowing an individual to set up a USSD menu that matches a business's use case.

3. Cabulksms is a multi-faceted platform that enables one to acquire not only shortcodes but also USSD code services.

4. Itouch helps you create and deploy customizable USSD campaigns and track them accordingly

5. Stratech offers USSD services, shortcodes, and bulk SMS for Kenyan businesses.

6. Glitext solutions issue USSD codes to Kenyan customers through mobile service providers.

Uses of USSD codes on businesses 

  1. Businesses use USSD to communicate with their customers to update and alert them on offers, among other things.
  2. Delivery apps such as uber eats use the USSD code to interract with customers are making orders and for deliveries from their menu. They also include promotion codes and offers for their customers to use.
  3. Some companies use the USSD code to engage with users of their products to get immediate feedback through research and surveys filled out.
  4. Mobile banking apps such as Pesa pap by family bank use USSD codes to provide their customers with services regardless of whether they are using a smartphone or not.

How to get started with USSD code services

Getting a USSD running is as easy as you may think. Start by;

  1. On the phone application, dial * a number, then press #.
  2. Press on the call button and then allow the code to run as you await feedback.
  3. Ensure the USSD code you are running is correct to avoid the "invalid MMI code.
  4. Follow the instructions and proceed as advised based on the services you need.

Conclusion

USSD is the way to go. Research shows that effective transactions in Kenya are mostly achieved through the USSD code. If you are a business person and have yet to consider getting a code, this would be your chance. You can also check out our YouTube video that will guide you on how to build your own USSD code for guidance.

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Nancy Njeri
November 25, 2022

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