With the high cost of data and low penetration of smartphones, USSD — Unstructured Supplementary Service Data Services — is a cost-effective channel for mobile phone users to interact with your systems.
We currently support USSD in Kenya, Uganda, Tanzania, Nigeria, Rwanda, South Africa, Zambia and Malawi.
A USSD code is similar to *144# or *522# on Safaricom in Kenya or *737# for GTBank in Nigeria. Telcos like MTN, Safaricom and Airtel popularised USSD codes in Kenya, Uganda, Nigeria, Ghana, Malawi and the rest of Sub-Saharan Africa.
In Kenya, financial platforms rely on USSD codes to offer branchless banking. KCB pioneered *522#, a USSD code that allows its customers to withdraw money to MPESA, view their balance and request statements, among other financial services. Micro-finance institutions are likely to be the most significant benefactors of using USSD codes, as many of their clientele do not have smartphones. Did you know that M-PESA has a USSD code too? Dial *234# to enjoy the service.
Pop ups are forms structured to appear on top of a web page when clicked on a website. Companies use some to showcase CTAs on their sites, while others are meant to collect visitors' information for email marketing campaigns.
The Kenyan contact center market is one of the fastest growing in Africa and offers great potential for businesses looking to expand their operations. Kenya’s population has been growing at a rapid rate, with over 51 million people currently residing there.
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